About PegWala

PegWala — “Theka Ab Door Nahi” is Dehradun’s own online liquor delivery platform, built to bring a safe, legal and convenient way to buy alcoholic beverages to the doorsteps of adult residents across Dehradun, Uttarakhand.

Our Mission

To modernise liquor retail in Uttarakhand with a fully compliant, age-verified, technology-driven home delivery service — reducing queues at shops, curbing drunk driving, and giving the State full digital visibility and accountability over every sale.

Why It Matters for Dehradun

• Strict 21+ age verification at checkout and at delivery.
• Every order logged digitally for excise transparency and audit.
• Geo-fenced delivery limited to permitted zones and hours.
• Cashless, traceable payments that reduce leakage.
• Responsible-drinking messaging on every product.

PegWala operates strictly within the framework of the Uttarakhand Excise policy and applicable licensing.